The most important question you can ask a new client
The answer to “How did you hear about us?” can bring valuable insights into the effectiveness of a firm’s marketing strategy. Read more @ attorneymarketing.com
How to write attorney bios that do the job
Among the tips from an expert: Send the strongest “E-E-A-T” signal you can and “specific is terrific.” Read more @ 9sail.com
How long does it take to build a new law firm website?
This analysis puts the time at nine-12 months and takes a step-by-step look at how the process should go. Read more @ legalisi.com
Making business development an everyday part of the practice
Lawyers who are most successful at developing business don’t treat it as something separate from their legal work; they make it part of how they practice law. Read more @ [...]
How to use your blog to build trust, not just traffic
Writing on a consistent schedule and telling the truth, even if it is inconvenient, are among the suggestions for effective attorney blogging. Read more @ legalmarketingblog.com
Serving Clients: From expertise to recognition: Keys to building market visibility
Serving Clients: From expertise to recognition: Keys to building market visibility By Brenda Plowman Standing out in a crowded legal market is never easy. Even some of the largest international [...]
Content Marketing: Why every firm needs content pillars in its marketing strategy
Content Marketing: Why every firm needs content pillars in its marketing strategy By Edie Reinhardt Marketing a law firm requires more than just having a website and social media presence. [...]
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace
The Small Practitioner: The Tech Stack: Building a competitive advantage in a crowded marketplace By Brenda Keith The legal profession is undergoing a profound shift as more attorneys leave large [...]
3 reasons you are not getting more referrals
Get more of your satisfied customers to pass your name along to potential clients with these suggestions. Read more @ attorneymarketing.com
Why perspective is a law firm communicator’s greatest skill
Law firm marketers need to wear many hats if they want to get their messaging right for all stakeholders. Read more @ globallegalpost.com
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